Privacy policy

Privacy Policy

Last updated: April 5, 2026

Maey Labs ("we," "us," or "our") operates the website maeylabs.com and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or make a purchase.

1. Information We Collect

We collect information you provide directly to us, including:

  • Name, email address, shipping address, and phone number when you place an order or sign up for our newsletter
  • Payment information (processed securely by Shopify Payments — we do not store full card numbers)
  • Communications you send us via contact forms or email

We also collect certain information automatically when you visit our site, including your IP address, browser type, pages visited, and referring URLs. This is collected through cookies and similar tracking technologies.

2. Tracking Technologies & Advertising

We use the following third-party tracking tools on our website:

  • Meta Pixel (Facebook Pixel): We use the Meta Pixel to measure the effectiveness of our advertising, understand how visitors interact with our site, and deliver relevant ads on Meta platforms (Facebook and Instagram). The Meta Pixel may collect your IP address, browser information, and actions you take on our site (such as viewing a product or completing a purchase). For more information, see Meta's Data Policy at facebook.com/privacy/policy.
  • Meta Conversions API: In addition to the browser-based pixel, we use Meta's server-side Conversions API to send purchase and event data directly from our servers to Meta. This helps us measure ad performance more accurately, particularly after iOS privacy changes.
  • Google Analytics 4: We use Google Analytics to understand how visitors use our website. Google may use this data in accordance with its own privacy policy at policies.google.com/privacy.
  • Klaviyo: We use Klaviyo for email marketing. If you subscribe to our email list, your email and purchase behavior may be shared with Klaviyo to send you relevant communications.

You can opt out of Meta's use of your data for targeted advertising by visiting your Meta Ad Preferences or by visiting the Digital Advertising Alliance's opt-out tool at optout.aboutads.info.

3. Cookies

We use cookies to improve your experience on our site, remember your preferences, and track site analytics and advertising performance. You can control cookies through your browser settings. Disabling cookies may affect the functionality of certain parts of our site.

4. How We Use Your Information

We use the information we collect to:

  • Process and fulfill your orders, including managing subscriptions
  • Send order confirmations, shipping updates, and customer service communications
  • Send marketing emails (with your consent; you can unsubscribe at any time)
  • Measure and improve our advertising campaigns on Meta and other platforms
  • Analyze website usage and improve our products and services
  • Comply with legal obligations

5. Sharing Your Information

We do not sell your personal information. We may share your information with:

  • Shopify: Our e-commerce platform processes orders and payments
  • Meta Platforms: For advertising measurement via Pixel and Conversions API
  • Klaviyo: For email marketing communications
  • Shipping and fulfillment partners: To deliver your orders
  • Legal authorities: If required by law or to protect our rights

6. Your Rights (California Residents — CCPA/CPRA)

If you are a California resident, you have the right to:

  • Know what personal information we collect and how it is used
  • Request deletion of your personal information
  • Opt out of the "sale" or "sharing" of your personal information for cross-context behavioral advertising (such as targeted Meta ads)
  • Non-discrimination for exercising your privacy rights

To exercise these rights, contact us at: support@maeylabs.com

7. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes described in this policy, comply with legal obligations, and resolve disputes. Order information is typically retained for seven years for tax and accounting purposes.

8. Children's Privacy

Our website is not directed to children under the age of 13. We do not knowingly collect personal information from children. If you believe we have inadvertently collected such information, please contact us immediately.

9. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by posting the updated policy on this page with a revised "last updated" date.

10. Contact Us

If you have questions about this Privacy Policy or how we handle your data, please contact us at:
Email: support@maeylabs.com
Website: maeylabs.com/pages/contact